Top 3 Tips to Promote Your Products and Services

BusinessZoom is the newest business promotion platform in Australia and one of the fastest growing business directory and website builder communities nowadays.  As more and more people come onto BusinessZoom, it is becoming more important for the business owners to be well versed in their marketing strategies.  One of the key issues is to promote your products and services more effectively.  BusinessZoom allows you to advertise your products and services at no cost.  This article shows you some important tips to promote your products or services.

One of the key issues is to promote your products and services more effectively.

#1 – Take advantage of BusinessZoom’s “Promote to Business Directory” features

Just recently, BusinessZoom launched a new feature that enables business owners to promote their products or services to BusinessZoom Portal front page.  This is an excellent opportunity to get maximum exposure from the public and promote your products and services.

To do this, when editing your product or service, simply tick on “Promote this product to the Business Directory” option.  See the following illustration:

“Promote this product to the Business Directory” option

What will happen next is, BusinessZoom Admin Team will evaluate your product or service.  Typically it will take between 1-2 days to get your request approved and display it on the portal’s front page.  Once approved, your product or service will be displayed like this:

Promote products or services to BusinessZoom Portal front page

Please remember that if you un-publish or delete your product or service, the item will be also automatically removed from the portal’s front page.

If you are a new joiner and would like to understand further about the structure of products and services in BusinessZoom, read on the following article “Understanding the Page Structure”.

#2 – Highlight your top products using “In Promotion / Hot Products / Latest Products” options

You can show case your products differently on your website.  BusinessZoom allows you to select certain products and display them on the front of your website.  This is in addition to standard display under Products or Services main page.  The benefit is to draw optimum attention from your users and promote your products more effectively.

To do this, just tick on one of the “Promotion Status” options when editing the product details.  See the following illustration:

“Promotion Status” options

What will happen next is, your promoted products will be displayed on your website’s front page.  See the following example:

How the promoted products are displayed

Other consideration is to make sure you write a great product description.  This will assist in optimising search engine index and obviously promote your webpage more effectively.  Read the following tips on how to write a great product description.

#3 – Use social media to promote your brand, products and services

BusinessZoom has an in-built social media feature that enables you to help promote your website.  This is an automated feature that requires no intervention from you and will work seamlessly.  See the following screen illustration:

Automated Social Media Feature on BusinessZoom

By using this social media feature, you’ll put yourself ahead of the curve and promote your website more actively.