First of all, Happy New Year to all of our customers and users. We wish you a prosperous 2013. This is our first post for 2013 and we would like to start with some tips in promoting your website on Web 2.0 channels, in this case, LinkedIn.
LinkedIn is now getting more important for promoting businesses on the Internet. Why? Because it is an ideal professional network (with over 180 million users in 200 countries) and is a great networking tool. Many people thought that it only serves to display resumes on the network, but LinkedIn is much more than that. This article will show you some important tips in using LinkedIn to promote your business website.
Research shows that every second, 2 new users to join the network, accounting for 180 million subscribers to date. By connecting people and businesses professionally, your network on Linkedin allows the user to increase your contacts and expand your career. Therefore, it is necessary to understand its dynamics before you start using it.
Below are some key aspects that must be considered on LinkedIn that could help you in promoting your business website.
1) Use Company Profile
The company profile is a brief introduction to your business, a kind of fan page so that others can subscribe. You need to include your company details in the description, services, experience and contact information. Tips: A complete profile is essential to relay information about what you are selling to potential clients or contacts.
2) Answer Questions
Give the answers made to these forums LinkedIn is another way to circulate the name of the company, demonstrating their expertise in the area in which it operates. Responses also attract a certain audience for your brand, increasing your credibility to other professionals.
3) Register on Groups
This functionality allows entries in different groups or interests related to the company linked to it.
Being part of a discussion, feedback and insight helps publicize the name of the company, as each post you make brings the profile information. Contribute regularly with posts also generates a good number of hits.
4) Give Recommendations
The LinkedIn gives the opportunity to seek advice regarding their business by customers, employees or colleagues. Nothing better than to acquire confidence and positive comments show that credit to you or your service.
5) Posting Vacancies
Hiring someone is a reflection of healthy business development and expansion. When you post vacancies on Linkedin, you will draw attention of professionals and those interested in business loans, spreading a positive impression, open and transparent.
6) LinkedIn Ads
Another excellent marketing tool that helps you create an identity for your business is the LinkedIn Ads. You can actually reach an audience through select options such as demographics, geography, industry type and gender. Recalling that the Ads are paid and you begin to invest from $10.
A couple of examples of Australian company profiles on LinkedIn:
- W Advisory on LinkedIn. W Advisory website is one of our initial clients that has been successfully using Internet as their promotion channel in the past two years.
- BusinessZoom on LinkedIn. We updated our own company page two months ago. Have a look at some changes on LinkedIn.
Watch LinkedIn video on how to build your LinkedIn company page to promote your website:
Many companies are not yet aware of the business potential that can be developed in LinkedIn. Company’s presence in this social network will promote information about their products and services, designing marketing activities for free, create networking among entrepreneurs, partners and customers and keep abreast of developments in your industry and competitors.
For other Internet marketing tips, read also our last blog here.