There are hundreds or thousands of free online marketing business tools available to help succeed in business. These tools are designed to save us time, organise our thoughts, track our progress, analyze data, connect and share with others, and so on.
This article provides top 5 suggested tools that small business needs to be using if you’re to position yourself for online growth. We purposely exclude some of the common tools such as free emails (Gmail, Yahoo or Outlook.com) and their compliments such as Google Calendar and Analytics. This article will focus on online marketing tools to assist in growing your business.
#1) MailChimp – Free Online Newsletter Tool
Mailchimp is the most popular free email marketing tool by far – and for good reason. Without paying a cent, you can send up to 12,000 emails per month to a database of up to 2,000 email addresses. MailChimp’s dashboard is very user friendly and they offer hundreds of templates, custom HTML, unlimited image hosting, google analytics integration, social media integration and more.
#2) WordPress – Free Blogging Platform
No longer simply a blogging platform, WordPress is now one of the most popular choices for business websites the world over. Its intuitive, endlessly modifiable interface lets you create new blog posts and pages as easily as composing an email. The massive variety of plug-ins – user reviewed and supported in help forums – offer anything from easy online form creation (Contact Form 7) through to professional standard SEO tools (Yoast SEO Plugin). The best part – they’re almost always free.
#3) Hootsuite – Free Social Media Management Tool
Hootsuite is a must-have free online business tool for small business who are working on growing and managing their presence on social media sites. It is a one-stop social media dashboard from which you can view and update your Twitter, Facebook, Google+ and LinkedIn profiles without endless logging in and out. The free version allows up to 5 profiles to be added, lets you set up streams to monitor mentions, retweets, likes etc and, best of all, lets you schedule posts to go out at a future time – when you’re busy or can’t be near a device.
#4) Box – Free Online Storage
DropBox allows you to set up a folder that you can drag and drop files to, which will then be automatically stored on your Dropbox. The cool part? You can access your dropbox from anywhere and files stored in your dropbox become available from any medium that you’ve connected to your account. It also saves you from having to store files on your hard drive and taking up all that valuable space. It’s easy to share files in Dropbox with co-workers and clients. For example, I can share a DropBox folder with a client and each of us will have access to adding, editing and removing files without having to upload or download the file.
#5) Majestic SEO – Free SEO Tool
If you really get into optimising your website for search engines then Majestic SEO has an impressive suite of tools available for non-paying customers. You can check backlinks pointing to your site, your top pages and keywords and even run comparisons with your competitors.
There are so many tools to help us manage our businesses. The trick is finding the ones that work for you. Do you have a favorite free online business tool? Please share it in the comments!