Six Steps to Make Business Website for Free 2

Congratulations on taking the big first step toward getting your business website online! Yes, you can make a free business website using a DIY website builder.  By signing up with BusinessZoom, you’re on your way to creating a professional website for your business.

Here are six main steps you can follow to help you make your business website for free and most importantly, in great shape and ready to launch!

Step 1 – Determine objective of your website
Just like when buying a laptop, you’d probably consider where you do you want to use it, who will be using it, and what features you’ll need.  This is a similar process for your website.  Think about specifically why you want a website.  Is it to sell your products online? Provide directions to your location?  Blog about your industry? It’s important to identify your main goals so you can plan for them.

Step 2 – Identify who will be your website visitors
You’ll also want to think about your users, visitors or target audience.  Who would you like to visit your website? What is their education background?  What’s their age range? Income bracket? The answers to these questions will determine how you design your site, how you present your products and services and what you want to say.

Step 3 – Establish your website name
The default web address provide by BusinessZoom is certainly serviceable, however it’s not very memorable. Picking a good domain name for your website is critical.  It is how your customers and the search engines find you. Make sure the domain name represents your business.  The name should be short, easy to remember and tell people what to expect from your website. Learn more about things to prepare before registering a domain name, as well as which domain name is suitable for you.

Make Business Website for Free

Step 4 – Think about your website contents
The next step is to spend some time considering what you want to say on your website. This will determine the number and types of pages you’ll create. Think beyond text (photos or videos) go a long way toward communicating exactly what you want. Don’t have good photos for your website? No worries. BusinessZoom has some free professional photo collection for your business website.

Step 5 – Think about the design of your website
Designing your website is the fun part. Bells and whistles are great, but don’t get too carried away. Keep it simple and easy for your customers. Yola’s easy-to-use Sitebuilder lets you customize your site to suit your needs. Start by selecting a design; we have over 100 professionally designed templates to choose from! You can then personalize your style by changing your background, font or banner.

Step 6 – Get your website be found
Publishing your website does not necessarily guarantee visits from prospective customers.  Make sure your site is search engine optimized (SEO) and search engine friendly.  This means you’ll want to spend some time thinking about search phrases (or keywords) and ensure they’re included in your website contents.

So this leads to our next question, how to promote the website?  There are lots of ways to promote your website.  You can use Google AdWords, a “pay-per-click” advertising program. If you’re on Twitter, Linkedin, Google+ or Facebook, make the most of it by posting links to your new website. You can also create a blog on your website, write interesting articles about your industry, then post links to them. If you haven’t launched your website yet, now’s the time! Follow the above six steps and your business website will be bringing in the customers before you know it!

2 thoughts on “Six Steps to Make Business Website for Free

  1. GraceL Aug 23,2013 6:58 pm

    Hi BZ,

    Love your site. I am thinking about building an Internet business directory for certain industry, but want to know how can I add companies myself to start this directory. Is it alright to add businesses and links using information gathered from other directories?

    –Grace

    • BZoom Consultant Aug 23,2013 9:09 pm

      Grace,

      There are a number of ways to ‘populate’ your business directory. Yelp and Google Places for Business could be your good start. They have API (Application Program Interface) that you could use to integrate local businesses into your directory. They also provide reviews which are good for improving engagement on your site. Scraping business listings from other directories is not recommended due to legal concerns. Hope this helps.

      Regards,

      Dennis
      BusinessZoom Customer Support Team

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