How to Successfully Launch a New Product or Service

How to Successfully Launch a New Product or Service
According to recent market research, 40% of new products or services that enter the market fail. This is a daunting number for any business to consider.  Obviously you don’t have to be part of the statistics.  The three major reasons most products and services fail: Product or service is not adequately in alignment with existing ...

One third of Australians accessed the Internet via their mobile phone 3

One third of Australians accessed the Internet via their mobile phone
A very interesting survey conducted by Nielsen Online during the month of September 2010 indicates that there has been significant growth in Australia mobile Internet usage during the year. The survey shows that 36% of Australia mobile phone owners use their device to access the Internet.  As a comparison, in May 2010, a survey conducted ...

Tips to Get Started with Your Online Advertising 2

Tips to Get Started with Your Online Advertising
Getting your business listed with the online directories and search engines is important.  Why? Because this is how today’s consumers search the Internet to find local businesses like yours. There was a time when all you had to do was get an ad in the Yellow Pages, hand out some flyers, and your local marketing ...

Why Customer Testimonials are Important to Your Business Website? 3

Why Customer Testimonials are Important to Your Business Website?
Customer testimonials are important to your online marketing program, and their importance and impact to your online business is growing.  People have always asked friends, co-workers, neighbours for recommendations on reliable services or products.  Customer testimonials are basically word of mouth marketing expanded to include anyone with a computer, smart phone or tablet computer. Using ...

Top 5 Tips to Choose Your Domain Name 55

Choosing good domain names is not an absolutely exact science.  This is because the Search Engines keep secret the details of the calculation they make when assessing how highly a website should rank in their search engine rankings (the calculation is known as the ‘search engine algorithm’).  You will therefore discover some disagreement over certain ...

Want Our Designers to Build A Website for You? 3

We’ve worked very hard to build a powerful and easy website builder for you, so that you can build a website yourself, and have it hosted, free of charge.  Looking into the number of our happy customers out there, these people can’t go wrong.  We’re extremely proud to be able to help you get online. ...

How to Take Full Advantage of Your Website 1

Since a website can be a very useful and powerful tool for your business, it is important to know how to take full advantage of the opportunities it presents. One of the greatest advantages of your business website is the chance to really get your brand presence built up and out in the world. Brand ...

Top 3 Tips to Promote Your Products and Services 3

Top 3 Tips to Promote Your Products and Services
BusinessZoom is the newest business promotion platform in Australia and one of the fastest growing business directory and website builder communities nowadays.  As more and more people come onto BusinessZoom, it is becoming more important for the business owners to be well versed in their marketing strategies.  One of the key issues is to promote ...

Why Small Businesses Should Have a Website

Six out of ten Australian small businesses don’t have a website.  Although consumers are increasingly comfortable buying goods online, Australian businesses are lagging behind the trend, according to research by the MYOB Business Monitor that found 62% of businesses don’t have a website.   Of the 62% who report having no business website, 48% say that ...

Our second blog post

This is our second post on BusinessZoom Blog.  We’ve been working hard, and the features are coming along nicely.  BusinessZoom’s goal on enabling website creation is just plain exciting.  How many businesses have good information that they would like to put on the Internet, but currently don’t know how?  Maybe it’s because they don’t have ...